What Is Gong? What the Gong Software Does, How It Records Calls and What It Costs (2026)
Gong is software for sales teams. It records sales calls and meetings, transcribes and analyses them, and uses what it learns for coaching, deal reviews and forecasting. Gong now calls the whole product the “Revenue AI OS”: call analysis plus Gong Forecast, Gong Engage (outreach), Gong Enable and AI agents.
From Gong’s company page and help center, buyer reports on G2 and Capterra, and our own Gong guides, checked in October 2026. Company figures are Gong’s own claims. We make Realtimer, which works differently.
What Gong does
Gong captures customer conversations (video calls, phone calls and e-mail) and turns them into data a sales organization can use. Managers review calls and coach reps; leaders see deal risk and forecasts; reps get summaries and suggested next steps. Most of this happens after the call.
| Part of Gong | What it’s for |
|---|---|
| Call recording and analysis | Record, transcribe and search calls; coaching and deal insights |
| Gong Forecast | Revenue forecasting from deal and conversation data |
| Gong Engage | Outreach sequences and follow-ups |
| Gong Enable | Rep enablement |
| Gong AI and AI agents | Summaries, next steps and agents that act on revenue workflows |
Who makes Gong
Gong was co-founded by Amit Bendov (CEO, previously CEO of Sisense) and Eilon Reshef (Chief Product Officer, one of the founders of Webcollage). Its company page says it started with seed funding in 2015, reached 1,000 customers in 2020 and now has more than 5,000. It lists offices in San Francisco, Lehi, Chicago, New York, Austin, Singapore, Tel Aviv and Dublin.
How Gong records calls
Usually with a bot. The Gong Recorder joins Zoom, Microsoft Teams, Google Meet or Webex as a participant and shows up in the attendee list. On Zoom only, an admin can set up native recording: Zoom records in the cloud and Gong collects the file afterwards, with no bot in the call.
The Gong app for Zoom is a separate piece. It runs inside the Zoom meeting and shows the rep notes and insights during the call, but only on calls that are recorded in Zoom. Details in does Gong join calls as a bot.
What Gong costs
Gong doesn’t publish prices. Buyer reports describe a licence per user, a yearly platform fee, a one-time onboarding fee and optional add-ons; for a team of ten, the first year comes to roughly $28,000 to $34,000. The breakdown is in Gong pricing.
What users say about Gong
Ratings are high: about 4.7 to 4.8 out of 5 on G2 and Capterra. The recurring complaint is cost (platform fees on top of seats, price rises at renewal, unused seats) rather than the product itself. A recorder in the call is visible to buyers, which is why some teams look for ways to record without it.
Who Gong is for, and what to use instead
Gong fits mid-size and large sales organizations that want every call recorded, reviewed and fed into forecasting, and that have someone to run it. For a small team that mainly wants help during the call, without a contract or a bot, the options are different: see Gong alternatives without a bot and Realtimer vs Gong.
Help during the call, without a recorder
Realtimer runs on the rep’s Mac and listens to the call there, so nothing joins the meeting. When the buyer asks about price, a competitor or security, press a key and the answer appears in about a second from your own files, with the source. It doesn’t do forecasting: it covers the live help, not the rest of Gong. Realtimer for sales →
What is Gong: FAQ
What is Gong software?
Revenue software that records and analyses sales calls and adds forecasting, outreach, coaching and AI agents. Gong calls it the Revenue AI OS.
What does the Gong app do?
The Gong app for Zoom runs inside Zoom meetings and shows notes and call insights during the call. It needs native Zoom recording and admin approval, and does nothing on calls that aren’t recorded.
Does Gong join calls as a bot?
Usually yes: the Gong Recorder joins as a participant. On Zoom, native recording set up by an admin avoids the bot.
How much does Gong cost?
Prices aren’t public. Buyer reports put the first year for ten users at roughly $28,000 to $34,000, including a platform fee and onboarding.
Who founded Gong?
Amit Bendov and Eilon Reshef. Gong says it started with seed funding in 2015.
Sources: Gong: company · Gong help: how calls are recorded · Gong help: Gong app for Zoom · G2: Gong reviews · Capterra: Gong reviews