Showpad Software: What It Does, Plans, Pricing and Reviews (2026)
Updated
Showpad software is a sales enablement platform. Marketing loads approved sales material into it, sellers find and present that material in meetings, and Showpad records what was shown and what the buyer opened afterwards. The same platform trains sellers with courses, AI roleplay and certifications, and its AI agents prepare meeting briefs and draft follow-ups. Showpad now calls its category “revenue effectiveness” and aims the product at companies with field sellers.
From Showpad’s about, pricing and Field Seller Agent pages and its help center, Vendr’s contract data, and G2 and Capterra reviews, checked in November 2026. Company figures are Showpad’s own claims. We make Realtimer, which does a different job.
What Showpad software does
The core idea dates from 2011: one library of approved content that a seller can open on an iPad, a phone or a laptop, offline if needed, with a record of what was presented. Everything else grew around that library. Every plan includes mobile, offline and browser access, and Showpad lists more than 75 integrations plus an open API.
| Part of Showpad | What it’s for |
|---|---|
| Content management | Content library, Pages and Collections; AI search and content governance on higher plans |
| Sales readiness | Training library and courses; Roleplay AI, knowledge checks and certifications from Advanced up |
| Buyer engagement | Shared Spaces (digital sales rooms) and hosting for 3D and AR assets |
| Showpad Genie | The AI assistant and agents: text chat on every plan, voice chat and custom agents on higher plans |
| Field Seller Agent | Meeting prep, transcription of in-person meetings, CRM updates and follow-up drafts (Expert plan) |
| Analytics | Report and dashboard builder; Analytics AI, which answers questions in plain language, from Advanced up |
Who makes Showpad
Showpad started in Ghent, Belgium, in 2011 as an iOS app for field sellers. It opened a San Francisco office, later a Chicago headquarters, and raised money up to a $70M Series D in 2019, with Insight Venture Partners leading the Series C. In 2018 it bought LearnCore and VoiceFox, which brought training, coaching and meeting intelligence into the product.
In 2025 the investment firm Vector Capital bought Showpad and merged it with Bigtincan, an Australian sales enablement company Vector already owned. Bigtincan brought products of its own, among them Brainshark (sales readiness and coaching) and ClearSlide. The deal closed on 30 October 2025. The combined company kept the Showpad name, Apratim Purakayastha became CEO, and Insight Partners stayed on as an investor. Showpad lists offices in Chicago, Boston, London, Glasgow, Ghent, Bucharest, Pune, Sydney and Hobart.
Showpad plans: Professional, Advanced and Expert
Showpad sells three plans, and each one adds to the plan below it. The help center calls them eOS Professional, Advanced and Expert. Older articles mention Showpad Content Essential, Plus and Ultimate, and Showpad Coach for training: those are the previous packages, and Showpad began moving customers to the new plans in 2025, at each renewal.
| Plan | What it adds |
|---|---|
| Professional | Genie text chat and Vision Intelligence, content library, Pages and Collections, training courses, Shared Spaces, report and dashboard builder, CRM, e-mail and Chrome integrations, single sign-on, standard support |
| Advanced | Genie voice chat, deep research and podcast creation, AI content governance, Roleplay AI, certifications, a team manager hub, Analytics AI, sales engagement integrations, API, SDK and webhooks |
| Expert | Genie Agent Studio and custom agents, Salesforce and MCP connectors, Library AI and Search AI, AI page builder, Authoring AI, Field Seller Agent, priority support |
What Showpad costs
Showpad doesn’t publish prices. Every plan on its pricing page says “Request a quote”, and licences are sold per user. The most detailed public figures come from Vendr, which buys software on behalf of companies: across 50 Showpad purchases, the median buyer paid $34,875 a year, with deals from $13,690 to $129,240. Vendr reports bigger discounts above 50 users and on multi-year contracts, and an average saving of about 15% against the first quote.
Some comparison sites still list $25, $50 and $75 per user per month for the old Essential, Plus and Ultimate packages. Those figures don’t appear on Showpad’s own site, and the packages they describe have been replaced.
What users say about Showpad
Ratings are good: about 4.6 out of 5 from roughly 1,900 reviews on G2, and 4.4 from a much smaller sample on Capterra. Reviewers praise how easy the app is for sellers and how simple it is to share content with buyers. The complaints sit with admins: uploading and organizing a large library takes time, page design is hard to customize, and some integrations and sharing options are missing.
Showpad vs Seismic and Highspot
Showpad’s main rivals were Seismic and Highspot, and those two merged as well: the deal closed on 18 August 2026, and Highspot now runs as “Highspot by Seismic”. Smaller rivals include Mindtickle, Allego and Mediafly. Prices for all of them are in best sales enablement software.
Who Showpad is for, and where Realtimer fits
Showpad fits a company with many sellers and a marketing team that controls what they show buyers. Someone also has to run the library and the training, and for a team of five that admin work plus a median of about $35,000 a year is hard to justify.
Showpad’s AI works mostly before and after the meeting: it prepares the brief, transcribes an in-person meeting and drafts the follow-up. A seller can ask Genie a question and get an answer from approved content, but the seller has to type or say the question. Realtimer is built for that moment on a video call: it hears the buyer’s question itself. For the tools that help during the call, see real-time AI sales assistants and AI sales assistant software. For call recording and analytics, see what Gong does.
Answers while the buyer is still talking
Realtimer runs on the seller’s Mac and listens to the call there, so nothing joins the meeting. When the buyer asks about price, a competitor or security, press a key and the answer appears in about a second from your own files, with the source. It has no content library and no training courses. Realtimer for sales →
Showpad software: FAQ
What is Showpad software?
A sales enablement platform: a library of approved sales content, seller training and coaching, digital sales rooms and AI agents for meeting prep and follow-up. Since 2025 it includes Bigtincan.
How much does Showpad cost?
Prices aren’t public; every plan is sold by quote, per user. Vendr’s data from 50 purchases puts the median at $34,875 a year.
Does Showpad have a free plan or free trial?
No free plan is listed. Showpad sells after a demo and a quote.
What are Showpad Content and Showpad Coach?
The older product names: Content for the content library and buyer engagement, Coach for training and coaching. They are now part of one platform sold as Professional, Advanced and Expert.
Who owns Showpad?
Vector Capital, which bought it in 2025 and merged it with Bigtincan. Insight Partners kept its stake.
Does Showpad work offline?
Yes. Every plan includes access on mobile, offline and in the browser.
Sources: Showpad: about us · Showpad: pricing · Showpad: Field Seller Agent · Showpad help: pricing and packaging changes · Business Wire: Vector Capital to acquire Showpad · Vendr: Showpad pricing · G2: Showpad reviews · Capterra: Showpad · Seismic: merger with Highspot