Updated
AI sales assistant software covers very different products. Some tools help a rep while the buyer is talking, some record the call and analyse it afterwards, some live inside the CRM, and some find leads and write the first e-mail. Below are 13 of them, grouped by the moment they help, with the price each vendor publishes or buyers report.
Prices from each vendor’s pricing page or, where none is published, from buyer reports, checked between October and November 2026. We make Realtimer, the first tool in the list; how to weigh the kinds against each other is in our guide to AI sales assistants, and the same tools sorted by the job they take off a rep are in sales assistant AI.
| Tool | Where it helps | Price |
|---|---|---|
| Realtimer | During the call: answers from your files | Free with your own API keys; Pro €29 a month |
| Aircall AI Assist Pro | During and after calls in Aircall | $49 per user a month, billed annually, on top of Aircall |
| Dialpad Ai Sales Coach | During calls in Dialpad: cards and coaching | Part of Dialpad plans; estimates $60 to $80 per user a month |
| Trellus | During cold calls: dialer with a live coach | About $60 to $150 per user a month; team plan by quote |
| Outreach Kaia | During meetings: live transcript and content cards | Part of Outreach, by quote |
| Gong | After the call: recording, coaching, forecasting | By quote; about $1,300 to $1,600 per user a year plus a platform fee |
| Avoma | After the call, plus live cards | $19 to $39 per recorder seat a month, billed annually |
| Otter | After the call: notes and summaries | Free 300 minutes a month; Pro $8.33 per user a month, billed annually |
| Pipedrive | In the CRM: deal insights, meeting briefs | From €14 per seat a month, billed annually |
| HubSpot Breeze | In the CRM: AI agents | Sales Hub Professional from $90 per seat a month, billed annually, plus credits |
| Salesforce Agentforce | In the CRM: AI agents | Usage based or per-user add-ons |
| Apollo | Prospecting: lead data, sequences, AI assistant | Free plan; paid from $49 per seat a month, billed annually |
| Showpad | Content and training for sellers | By quote; median about $35,000 a year |
Realtimer (ours) is a Mac app that listens to the call on your computer, so it works with Zoom, Meet, Teams, WhatsApp and web dialers and nothing joins the meeting. When the buyer asks something specific, you press a key and an answer appears in about a second from your own price lists, playbooks and documents, with the source; prices are checked against your list. Notes come after the call. Free with your own API keys, or €29 a month on Pro.
Aircall AI Assist Pro works on calls made through Aircall: a live transcript, prompts and a sales playbook of your choice (SPICED, BANT, MEDDIC or PACTT) during the call, then a call score, CRM updates and a follow-up e-mail. It costs $49 per user a month, billed annually, on top of an Aircall plan.
Dialpad Ai Sales Coach shows cards that a manager writes in advance, triggered when someone says a keyword such as a competitor’s name, and flags talking too fast or filler words. Someone has to keep the cards current. Coaching is part of Dialpad plans, with outside estimates of $60 to $80 per user a month.
Trellus is a power and parallel dialer for cold calling with a coach that nudges the rep during the call: pause, ask about next steps, dig into an objection. It helps most on high-volume SDR calls. Individual plans run about $60 to $150 per user a month at list price; team coaching is in a custom Business plan.
Outreach Kaia joins and records the meeting, transcribes it live and shows content cards when the prospect raises a topic. It works best when an enablement team curates the cards, and the recorder is visible in the participant list. It comes with Outreach, by quote. How these tools coach is explained in real-time sales coaching; for more tools in this group, see 20 real-time AI sales assistants.
Gong records calls, usually with a bot, and uses them for coaching, deal reviews and forecasting. It doesn’t publish prices; buyer reports describe about $1,300 to $1,600 per user a year plus a platform fee and onboarding, roughly $28,000 to $34,000 in the first year for ten users. Details in Gong pricing.
Avoma combines meeting notes, coaching and live cards. Recorder seats cost $19 to $39 a month on annual billing, and conversation intelligence is a $29 add-on. On Teams and Google Meet it joins with a bot by default.
Otter joins Zoom, Teams and Google Meet, transcribes and sends a summary with action items. The free plan gives 300 minutes a month with a 30-minute cap per conversation; Pro is $8.33 per user a month billed annually, and Business $19.99. A dedicated sales notetaker comes with the Enterprise plan.
Pipedrive has an AI Sales Assistant that summarizes deals, spots why deals are lost, predicts win probability and answers questions about your pipeline. Its Nova meeting tool sends a brief before each meeting, a transcript after it and CRM updates to approve. Nova and AI report creation are in the Lite plan, from €14 per seat a month billed annually.
HubSpot Breeze is HubSpot’s AI; its agents run on HubSpot credits on Sales Hub Professional or Enterprise. Professional starts at $90 per seat a month billed annually, with a $1,500 onboarding fee; Enterprise starts at $150 per seat and includes 5,000 credits.
Salesforce Agentforce puts AI agents inside Salesforce to update records, answer questions about the pipeline and suggest next steps. It is sold on usage or as per-user add-ons, so ask Salesforce for a quote.
Apollo pairs a contact database with e-mail sequences and an AI assistant that researches leads and drafts messages. The free plan includes 900 credits a year; Basic is $49 per seat a month, Professional (with the fuller AI features and call recording) $79, and Organization $119 with a three-seat minimum, all billed annually.
A step further are AI SDR agents such as 11x and Artisan, which find leads, send outreach and book meetings on their own. They take over part of a rep’s work; we cover them in AI sales assistants.
Showpad keeps approved sales content in one library, trains sellers with courses and AI roleplay, and has an agent that prepares meeting briefs and drafts follow-ups. Prices are by quote; across 50 purchases reported by Vendr the median was $34,875 a year. More in Showpad software.
Start with the moment that costs you deals. If reps lose ground when a buyer asks about price or a competitor, look at the tools in the first group, and check that they work where your calls happen: Aircall, Dialpad and Trellus are phone systems, while Realtimer and Kaia cover video meetings. If the problem is that nobody reviews calls, look at Gong, Avoma or Otter. If reps waste time on CRM admin, start with the AI already in your CRM before buying another tool.
Then check three things: whether a bot joins the call and your buyers will mind, whether the price is public or comes with a platform fee, and whether one rep can try it on real calls this week.
Realtimer runs on your Mac, joins nothing and answers the buyer’s question from your own files in about a second, with the source. Bring your own API keys and it costs nothing; Pro is €29 a month with AI and transcription included. Realtimer for sales →
Software that uses AI to help a salesperson: answering buyers’ questions during calls, recording and summarizing calls, updating the CRM, finding leads and drafting outreach. Most tools do one or two of these.
Yes. Realtimer is free with your own API keys, Apollo has a free plan with 900 credits a year, and Otter’s free plan transcribes 300 minutes a month.
From free to tens of thousands a year. Public prices run from about $8 to $150 per user a month; Gong and Showpad sell by quote, and buyer reports put a year at roughly $28,000 to $35,000 for a team.
Real-time assistants: Realtimer on video calls, Aircall AI Assist Pro and Dialpad on their phone systems, Trellus for cold calling, and Outreach Kaia in meetings for Outreach customers.
Recorders such as Gong, Avoma, Otter and Kaia usually do. Phone-system tools work inside the dialer, and desktop apps such as Realtimer listen on your computer without joining.
Sources: Aircall: AI Assist Pro · Dialpad: AI Live Coach Cards · Trellus: pricing · Outreach: Kaia · Avoma: real-time guidance · Otter: pricing · Pipedrive: AI Sales Assistant · Pipedrive: pricing · HubSpot: Sales Hub pricing · Salesforce: Agentforce pricing · Apollo: pricing · Vendr: Showpad pricing